Should the watch designer to manufacture their own watches?

Should the watch designer to manufacture their own watches?

  In Spain there is a phrase we often use with a double meaning, “any fool makes watches“. The first sense is pejorative, anyone clever can take advantage of any situation. The watch world is full of such people. You find a nice watch, with a design already released, you put your name, makes your own brand and you can sell it and get money quickly if the business works well. Or at least try it. This is the easy way. The phrase has been said also has a deeper meaning that would be, anyone who tries one thing can get it. In relation to watches have begun to proliferate designers who design and develop a watch through outsourcing and put on it in the market. This idea is already quite laudable, but sometimes the customer does not distinguish the importance of design and gives more importance to the manufacture itself. This implies that if designed watch is made in China, for example, is not appreciated enough by the customer. There are few designers in the world who make the watch process completely as design, development and manufacturing themselves. If we incorporate the design and development of watch manufacturing for yourself, the work is very complex. First, not only should be added industrial design softwares but machining as well. In addition, we should make an investment in machinery like milling machine, grinding or sandblaster, but I think worth the added value of making the watch designed in house. This is my idea now , manufacture all except the watch mechanism. I’ll start by Junctor bronze with the new design...
Time don´t exist

Time don´t exist

  The measured time was an invention of the Benedictine monks to control of the hermit’s individuality and monitoring the work of the people who were at their service. Adam Smith with the division of work and Ford with the time control in mass production were introduced the concept of servility to the measured time, which is the idea of Surveillance and Punishment that Foucault had described. And to complete it, this way of monitoring and punishing, Toyota called it total quality. If religion was created to control the common people, time was created by his ministers to maximize internal surveillance, even with the fanaticism that they had with the timeliness. For this reason, time does not exist, but it was created as an extreme form of surveillance to punish those who do not fulfill a schedule or which are not punctual in their work. When wrist watches were really invented they were bracelets telematics for prisoners’ control, a virtual panopticon as a surveillance program dreamed Bentham. Individuality was subjected to chronometer structure and to the orders of Power. As does not exist time, the watch no longer has the function of measuring it. It makes no sense to be in a panoptic surveillance structure as subjugation to power, we ourselves had accepted. We have the ability to interpret the existence of time otherwise, not as a watchdog function but as an emotion. So what use are watches? Not to be controlled by the original function of time. The watches have become something else, embody an aesthetic emotion of creativity that connects the creator to the receiver of form....
Interview with Gilberto Salas, CEO of EXTático watches

Interview with Gilberto Salas, CEO of EXTático watches

                    How did you come to a world dominated by Swiss Made? It was a joint idea of my brother and me. We believe that one of the things Spaniards enjoy the most is the idea of time-out or leisure time. In current crisis, that kind of approach makes our existence even more bearable. How can a watch differentiate from competitors? Especially, innovation in design. Watch manufacturers believe that everything has been done. I disagree. The problem is that watches are designed taking in account a lot of global parameters, even normalized ones. Designers rely on perceptual forms, but not in topological and contextual structures. This means ideas come from overused and frivolous shapes. On the contrary, we must look for ideas in a deeply and intense way. How would you describe your watches? Conceptual watches. Our watches are born from a concept, which is usually defined in terms of its meaning, not its shape. And the shape arises from the relationship between the meaning of the concept and its expression as a topological space. Where do your watches come from? And how do you make them? I design and develop them here, in Alcoy. Once sketches are ready, I make the watch cases and each metalic components like crown and handles in our workshop in Alcoy. As well rubber strap with polyurethane cast. Other parts, as crystal or dial, are manufactured in other countries of Europe. Anyway, I hope we achieve making all watch parts in Alcoy soon, even the movement. Tell us about the design: where do you get...